STREETWEAR MADE IN SEAPORT DISTRICT, NEW YORK

JUSTIN HRUSKA HAD AN OBSESSION TO DESIGN HIS IDEA OF A COLLECTION OF “PERFECTS” — THE PERFECT HOODIE, THE PERFECT TEE, THE PERFECT SWEATPANTS TO PAIR WITH AND EACH DESIGNED WITH THE INTENTION TO BE WORN DAILY FOR THE NEXT DECADES. HRUSKA FELT LIKE THERE WAS THIS HUGE QUALITY GAP BETWEEN THE EVERYDAY BASICS AND THE CRAFTSMANSHIP HE’D FIND AT LUXURY FASHION HOUSES. HE WANTED TO BRING THAT LEVEL OF ATTENTION TO DETAIL AND THE HIGHEST QUALITY FABRICS & FINISHES TO THE DAILY UNIFORM.

YELLOW LABEL CO. WAS BORN OUT OF THIS IDEA IN DECEMBER 2019 — THE NAME INSPIRED BY HRUSKA’S LOVE FOR UNDERSTATED LUXURY. THIS TINY YELLOW LABEL KNITTED WITH A GROSGRAIN PATTERN — REPRESENTING THE HARMONY BETWEEN COLOR AND TEXTURE, WHICH YOU’LL SEE ACROSS THE 52 SIGNATURE COLORS IN THE COLLECTION AND FEEL THE MOMENT YOU PULL A PIECE OUT OF THE BAG. EACH STYLE TASTEFULLY MINIMAL WITH ONLY THE TINY YELLOW LABEL AND SIGNATURE AESTHETIC DETAILS THAT GIVE EACH PIECE AN EFFORTLESS, YET ELEVATED LOOK — FROM THE COZY RELAXED FIT, GARMENT DYED COLORS, DROP SHOULDERS, TO THE SWISS RIRI ZIPPERS FOUND ON LUXURY DESIGNER BAGS.

THE FIRST BATCH OF A FEW THOUSAND PIECES SOLD OUT WITHIN THE FIRST MONTH — CONFIRMING OTHERS WERE SEEKING OUT THIS STYLE OF REFINED, YET ELEVATED CASUAL WEAR. FAST FORWARD 2 YEARS AND HRUSKA ENTERED A NEW CHAPTER WITH YELLOW LABEL CO. — OPENING HIS DESIGN STUDIO AND SHOWROOM IN DOWNTOWN NYC AND PARTNERING WITH THE TOP KNITTING MILLS AND FACTORIES IN LOS ANGELES TO HANDCRAFT THE COLLECTION IN THE USA. THE COLLECTION HAS NOW EXPANDED FROM A FEW STYLES TO A DOZEN AND A FEW COLORS TO 52 SIGNATURE COLORS — EACH COLOR IS METICULOUSLY CURATED AND ONE IS RELEASED WEEKLY IN A LIMITED BATCH BASED ON THE SEASON.

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